What this page is for The Search Trends page shows, month by month, how many people search in Google for each keyword — each phrase people type into Google — that matters to your business. The keywords are the ones in your keyword list (the same list as on Market › Keyword Universe); the volumes are Google's own monthly estimates for your market, the figures Google shows advertisers when they plan campaigns. Why you need it: a single monthly volume tells you how big a market is; the history tells...
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What this page is for The SEO Audit page is a weekly audit of your site, written for you by our AI based on your own data: the problems that keep Google from finding, indexing and ranking your pages, and the places where your pages already appear in Google but earn fewer clicks than they could. It reads three sources: our weekly crawl of your site (for each page: whether it answers or gives an error, whether Google may index it, its title, description and main heading, how many clicks...
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What this page is for The Media Insights page is a weekly report on your paid campaigns, written for you by our AI based on your own data: how your advertising is going, what changed against the previous period, what performs really well or really badly, and what to do next. It reads the campaign figures of every advertising platform you run (Google Ads, Facebook Ads, TikTok, Pinterest …): spend, impressions, clicks, video views, conversions and the cost per result, for each campaign and each campaign objective. Why you need...
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What this page is for The Conversion Gap page is a weekly report, written for you by our AI based on your own data, about the pages of your site that receive visitors but do not turn them into customers — and about the pages that convert very well but sit where nobody finds them. It combines three sources: what each page does with its visitors (Google Analytics: the sessions — visits — and the conversions of each landing page, the page a visit starts on), how each page is...
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What this page is for The Opportunity Gap page is a weekly report, written for you by our AI based on your own data, about the keywords — the phrases people type into Google — where you can gain or save money: where people search and your site is not visible, and where you pay in Google Ads for visibility your site already has for free. It compares three sources: the keywords Google already shows your site for (Google Search Console), the keywords and search terms you pay for in...
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What this page is for The Keyword Universe page gathers into one list every keyword — the phrases people type into Google — that matters to your business. We collected them from four sources: the keywords Google already shows your site for, the keywords you pay for in Google Ads, the keywords your competitors built pages for, and the keywords you suggested to us. Why you need it: without this list, decisions about which pages to write and which keywords to pay for in Google Ads are made on intuition....
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