Airdan Pro - Every Platform & True Margin

€495 per month, per site and market · Setup €500–750 · For growing e-commerce

Airdan Pro puts every platform you run in one place and tells you which of them actually pays. It is for online stores scaling paid media across several channels, where "revenue" and "profit" have stopped meaning the same thing. Everything in Basic continues on the same warehouse; Pro adds every advertising platform, your shop's sales and the margin view that joins the two.

What you get, and what it does for you

• Everything in Basic, on the same warehouse — Conversion Gap, SEO Audit, the weekly crawl (up to 5,000 pages), the Website, Organic Search and Paid Search pages, nightly refresh, a Help page for every dashboard page. No migration, nothing to re-implement.
• Every advertising platform, unified (Digital Media › All Campaigns, Google, Facebook, TikTok, Pinterest) — Google Ads, Meta (Facebook and Instagram), TikTok and Pinterest in one cross-platform view, and one page per platform. Campaign types and objectives are normalised across platforms (Data › Campaign Types, Campaign Objectives), so a conversion campaign on Meta is compared with a conversion campaign on Google, not with an awareness campaign. Every amount is stated in your reporting currency (Data › Exchange Rates). What you gain: comparable numbers without exporting from four tools and reconciling figures that never quite match.
• Your shop's sales (E-commerce › Daily, Products, Acquisition) — orders, revenue, average order value and products from Shopify, day by day, with the acquisition view that joins the shop's orders to the channels and landing pages that brought them. What you gain: which products and channels carry the month, read from the shop's own figures rather than from analytics estimates.
• True profit-and-loss margin (E-commerce › P&L) — your store's sales joined to the media cost of every platform, as a monthly statement: revenue, cost of media, contribution. What you gain: the channel and the month that make money, not the ones that make revenue. Last-click revenue hides where the money goes; the statement does not.
• Email marketing (Email › Overview, Campaigns, Flows) — your Klaviyo campaigns and automated flows — sends, opens, clicks, orders and revenue — beside the rest of your marketing, so email is weighed with the same measure as paid media.
• Cross-platform Media Insights (Insights › Media Insights) — the weekly AI report now reads every platform: an executive section for the whole account and one section per platform, each with a verdict for the period, the significant moves against the previous period and their cause, the best and worst performers compared within the same objective, and the actions in priority order — plus a warning when a platform's data stopped arriving, so a missing feed is never mistaken for a collapse.
• Account mapping — your advertising accounts across platforms mapped to your brands and markets, so every figure aggregates correctly and a brand's spend is one number, not four. We maintain the mapping as accounts are added.
• Data Studio or Microsoft Power BI — the dashboards delivered in whichever tool your team already works in: the Data Studio copy, or the same pages as a Power BI project over your warehouse.

Add Opportunity Gap when you are ready

Opportunity Gap — the demand in your market that you are not yet capturing — rests on a keyword universe we research for your site and market. Pro clients add it as the Keyword Research add-on, €600–900 one-time per site and market, without moving up a tier: the add-on builds your keyword list (Market › Keyword Universe) and switches on the weekly Opportunity Gap report (Insights › Opportunity Gap). It is the one part of Airdan priced separately, because it is research work done by people, not a switch we flip.

How it is delivered

The setup fee (€500–750, quoted after a short scoping call) covers connecting and backfilling every platform beyond Google: the permission grants, the account mapping and the history each platform needs before the numbers reconcile. From then on the data refreshes every night, the AI reports are written weekly on your review day, and the Help pages tell your team what to do with each. One price per site and market.

When to move up

Pro is all your data, analysed. When the question becomes the market — where people search and you are not visible, how demand moves month by month across many channels and markets — Airdan Ultra adds the keyword universe, Opportunity Gap and Search Trends, with the first market's keyword build included in its setup.

Book a call to scope your platforms and setup.